Interpellation

Interpellation really could be considered the single goal of advertising. This is because in order to effectively advertise anything, an advertisement has to "put you into a position" (or where you "need" something). This is normally done by putting as much relationship between you and the product as possible. The goal is to convince you you're buying into your own ideology, when in fact the ideology may just be a companies. In the image at the right we see eggs and bacon made of cardboard resting on a plate. It makes a relationship to us because most of us are aware of the phrase that "food can taste like cardboard" and most of us have had experience with the phrase. Then the advertisement takes this relationship and connects it with the product: Heinz ketchup. Aha! Problem solved! We are trying to be convinced that every time we've had food that tastes like cardboard, we've been without Heinz kethcup. Hm.

Taste and Kitsch. Taste is considered what is the traditional and conventional approach to judging art. It implies that we can use what has been considered "great art" in the past to judge what great art is today. This is very common in fine arts. Kitsch is art which is considered to "have no taste" and yet, in such a way as to have no taste, has taste in representing "what is tasteless". The term seems broad, and even from the reading I'm not sure I have a definite idea of exactly what you can define exactly as Kitsch.